With the inclusion of content designers and strategists on more and more UX and product teams, we’re seeing the opportunity for content designers to specialize in areas like conversation design, taxonomy, design systems, artificial intelligence, and virtual reality. The content conversation is shifting from “What is a content strategist?” to “What kind of content strategist are you?”
Rebecca Nguyen
Senior UX Content Designer, Indeed
(To read the whole [great] article this quote came from, click here.)
hi! I'm Renee
I am a bit of a unicorn. I am a content strategist but, like Rebecca Nguyen says, with the shifting conversation, we need to ask, "What kind of content strategist are you?". So much has grown from that: digital marketing, strategic communications, UX/UI.
Portfolio
I’m glad you clicked through. Keep scrolling to see some examples of a (bit of a) unicorn at work.
Case studies
Challenge: New to the team, I was able to conduct an unbiased evaluation of the UX journey. I analyzed the journey from the perspective of a Medicare recipient and a new persona I identified, a caregiver of a Medicare recipient.
Tools used: Miro, Figma, Microsoft office, primary UX research, competitive analysis, persona development
Challenge: Legacy communication form used to coordinate updates of Centers for Disease Control and Prevention (CDC) features – Feature Promotion Request Form – focused on content scheduling and compliance without consideration of content performance or improvement.
Tools used: WordPress, Adobe Analytics, Google Analytics, Meltwater, Moz, Microsoft
Challenge: Belnick’s 7 brands of home and office furniture completely redesigned their Salesforce websites. To optimize SEO and improve the user experience for finding the correct products, I led a deep-dive project to reorganize the URL structure.
Tools used:
Google Analytics, Excel, Salesforce, Moz
Masters Thesis
Being a serial academic, I never stop learning. After being self-taught, I earned my Masters degree in Digital Content Strategy. I learned to use the various tools to work with teams to design engaging content. I am very proud of my thesis which investigates the influence of influencers on a brand.
Note, the gallery is best seen 2 pages at a time after the title slide.
Other work
Having moved myself up in the digital content sphere, my latest role was UX Designer with a specialty in UX Writing. I worked in Figma and Adobe XD, collaborating with my fellow designers on improving the user experience. Being me, a life-long learner, I wasn't content to know "enough" about prototyping and layout, I had to learn it for myself.
When my contract ended in April 2023, I spent the summer learning about UX Design from start to finish. Here's the proof.
Take a look at 2 of my projects, an app for my friend's business and a redesign of my personal agency's website.
Community Cup mobile app design.
(Forgive the pink background; the school block's colors ae red and black. Red is very hard on the eyes. You're welcome!)
I spent a year working with SaaS digital signage company, Sellr. I worked closely with key stakeholders to ensure UX consistency across in-store, in-app, and web platforms,
I have blogged for many great people through my boutique digital marketing agency, Caffeinated Content. Cherrie Davis is one of her favorite clients to write for.
These are the writing samples you're looking for.
Applying user-centered content marketing principles, I helped start-up Pakistani-inspired seasoning retailer, Mama's Masalas. The creative team made engaging graphics like this repackaging video to work employ omnichannel marketing strategies including social, blogs, and the Shopify platform.