Job Description

Job Description

Job Description

Description:

About Casa Lotos:

We’re a new, premium sotol brand bringing the wild essence of northern Mexico to the heart of New York. With deep roots in tradition and a bold, contemporary spirit, our brand is built on authenticity, sustainability, and exceptional taste. As we launch in NYC, we’re looking for charismatic, knowledgeable, and passionate Brand Ambassadors to help us tell our story.

As a Brand Ambassador, you will be the face and voice of our sotol brand in New York. You’ll introduce consumers and trade partners to the sotol category, engage customers at tastings and events, and help generate excitement and trial through your energy, storytelling, and presence.

• Represent the brand at on-premise and off-premise tastings, launch events, and partner activations.
• Educate consumers and staff on sotol, its heritage, and brand-specific tasting notes.
• Deliver compelling brand storytelling and elevate customer experience.
• Build strong relationships with bartenders, retail staff, and event organizers.
• Support sampling, product knowledge training, and occasional social media content.
• Track performance and submit event recaps and feedback.
• Maintain brand standards and ensure proper presentation of the product.

• Prior experience in hospitality, spirits, or event marketing preferred.
• Knowledge or passion for Mexican spirits, craft cocktails, hospitality, and Mexican heritage is a plus.
• Outgoing personality, confident public speaker, and excellent interpersonal skills.
• Able to work nights and weekends; must be 21+.
• Knowledge of Microsoft Office is a must.

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