Content Marketing Manager Job at J.W. Pepper, Pennsylvania

  • J.W. Pepper
  • Pennsylvania

Job Description

Content Marketing Manager

We're looking for a strategic, creative Content Marketing Manager to develop and execute the company's content strategy across written, social, and video channels. This role will own content planning and production to grow brand awareness and deliver KPI-driven campaigns that support company goals. The Content Marketing Manager will directly manage a Social Media Coordinator and a Video Production Coordinator, and will partner cross-functionally with product, growth, PR, and external contributors/partners.

Note: This position resides in-person at our corporate headquarters in Exton, PA.

Responsibilities

  • Develop and execute an integrated content marketing strategy (social media, video, blog) that drives brand awareness, engagement, lead generation, and conversions aligned to company KPIs.
  • Develop the overall social media and influencer marketing strategy: identify and recruit influencers and creators, negotiate partnerships, run campaigns, and measure ROI.
  • Develop the overall video and YouTube strategy: content plan (long-form, Shorts, series), publishing cadence, channel growth, SEO/GEO/AEO and metadata optimization, and cross-promotion with other channels.
  • Manage and mentor direct reports: Social Media Coordinator and Video Production Coordinator — set objectives, review work, run performance check-ins, and support professional growth.
  • Coordinate all written and video content involving guest contributors: outreach, onboarding, editorial guidelines, content briefs, rights/usage agreements, and quality control.
  • Work with the Video Production Coordinator to develop efficient production workflows (from brief to publish) ensuring high production value and on-time delivery.
  • Align content with paid campaigns and growth initiatives; collaborate with paid media and growth teams on creative testing and KPI tracking.
  • Track, analyze, and report content performance using data-driven insights; iterate on strategy based on engagement, conversion metrics, and audience behavior.
  • Manage content-related budgets (influencer payments, production costs, content tools) and optimize spend for impact.

What Success Looks Like

  • Increase reach and followers for Instagram, TikTok, and Facebook accounts.
  • Increase followers and average watch time for YouTube.
  • Increase social media attributed traffic.
  • Increase attributed revenue for YouTube paid campaigns.

Job Tags

Similar Jobs

Profile Products LLC

Night Shift Maintenance Tech Job at Profile Products LLC

 ...and keep records of the activity and the components used Maintain an adequate inventory of spare parts Keep all tools and machine shop equipment in workable condition At all times work in a manner that maintains the safety of themselves and others Maintain... 

WORKFORCE SERVICES INC

Auto Diesel Mechanic Job at WORKFORCE SERVICES INC

 ...systems, such as, power and drive trains, electrical, air conditioning, fuel, emission, brake, steering, hydraulics; completes machine shop operations; making adjustments and alignments including bearing loads, gear tooth contact, valve mechanisms, governors, oil systems... 

Elevance Health

Remote Telephonic Nurse Case Manager II Job at Elevance Health

Elevance Health is seeking a Telephonic Nurse Case Manager II to manage care for members with complex and chronic conditions. The role requires telephonic assessments, care plan development, and coordination of services across the care continuum.The position supports a... 

Market Value Southwest

Customer Service Coordinator Job at Market Value Southwest

 ...Job Description Job Description We are seeking a Customer Service Coordinator to support daily customer service activities and help ensure customer requests are handled efficiently and professionally. This role combines direct customer communication with coordination... 

Full Package Media

Experienced Real Estate Photographer and Drone Pilot in DFW Job at Full Package Media

 ...We are seeking an experienced real estate photographer . The right person is a highly motivated individual who has a passion for photography and videography. Candidates will have an opportunity to create stunning photos and videos of real estate with industry leading...